Each retail journey is unique. From concept to execution. Designed to deliver a unique shopping experience. But how do you to tap into the shopping journey of our empowered, hyper connected consumer nowadays?
We, from Labstore, are passionate about unraveling and tapping into this customer-centered journey and translating it into a relevant, unique shopping experience – from retail to e-tail.
We identify and guide you through the four phases that consumers mentally and emotionally go through: Discover, Experience, Advise and Pick-up.
The discovery phase is all about emotion, the first impression a customer gets whilst walking into the store. At this stage it’s crucial to cover key behaviors: from impulsive buying, hesitative behavior to emotional excitement. It’s about inspiring and helping customers find products and or services tailored to their needs. This always in an innovative, relevant way.
The second stage is all about experience. Let the consumer interact and play with the product. Turn a simple product or service demonstration into an engaging experience.
At this stage, the consumer may be feeling unsure or still have a lot of questions. The secret in this phase is to empower your shop assistants in guiding and helping customers to make their own shopping decision. Think tailored advice and customer-centered decision making.
Enable an efficient checkout and facilitate rational, goal driven behaviors. The customer journey does not end when a customer buys the actual product or service. Customer satisfaction is crucial as they form the roots of a successful customer circle.
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