labstore

shopper marketing

About Labstore

Each retail journey is unique. From concept to execution. Designed to deliver a unique shopping experience. But how do you to tap into the shopping journey of our empowered, hyper connected consumer nowadays?

We, from Labstore, are passionate about unraveling and tapping into this customer-centered journey and translating it into a relevant, unique shopping experience – from retail to e-tail.

We identify and guide you through the four phases that consumers mentally and emotionally go through: Discover, Experience, Advise and Pick-up.

Discover

Showroom
Gallery/Magazine

The discovery phase is all about emotion, the first impression a customer gets whilst walking into the store. At this stage it’s crucial to cover key behaviors: from impulsive buying, hesitative behavior to emotional excitement. It’s about inspiring and helping customers find products and or services tailored to their needs. This always in an innovative, relevant way.

browse

orient

impulse

Experience

Play/Entertain
Listen/Atmosphere

The second stage is all about experience. Let the consumer interact and play with the product. Turn a simple product or service demonstration into an engaging experience.

engage

play

trial

Advise

Consult
Shop Assistant

At this stage, the consumer may be feeling unsure or still have a lot of questions. The secret in this phase is to empower your shop assistants in guiding and helping customers to make their own shopping decision. Think tailored advice and customer-centered decision making.

consider

Retail counter

Payment

Enable an efficient checkout and facilitate rational, goal driven behaviors. The customer journey does not end when a customer buys the actual product or service. Customer satisfaction is crucial as they form the roots of a successful customer circle.

negotiate

decide

Contact

Get in touch

Labstore

Generaal Lemanstraat 47 box 2
B-2018 Antwerp

Tel: +32 (0)3 425 30 20
Fax: +32 (0)3 286 44 51

Thank you!

We've received your message and will get back to you shortly.

Ready to take this journey with us? Or interested to find out more about our services?
Simply fill in this form and we get back to you asap.

* These fields are required
Via our worldwide network, Labstore is active in Belgium, The Netherlands, Argentina, Brazil, China, Colombia, Mexico, Puerto Rico, Spain, Austria and Czech Republic.